IU teen singer transformed from a cute girl into a beautiful woman in the winter ads from fashion label y'sb (the young & artistic casual brand). Although to be through the day and quite tiring schedule, IU still able to perform optimally in a photo shoot with a feminine pose and look up in the concept. IU featuring four concepts as well as in the photo that is neat, bohemian, feminine and modern casual yet trendy. All four also showed talent that no doubt IU. Photo shoot can be seen on the main page y'sb began on 21 September 2011


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